Coolcore

COOLCORE™ TO LAUNCH DR. COOL RECOVERY-ON-THE-GO™ WRAPS IN CANADA THROUGH EXCLUSIVE PARTNERSHIP WITH TRAINERS CHOICE, INC.

Only Product Combining Ice Therapy and Compression in One Flexible Fabric Wrap

February 20, 2014

Barrie, Ontario - Coolcore™, the global leader in chemical-free cooling material, today announced the signing of an exclusive partnership with Trainers Choice, a leading supplier of supports, braces and health products throughout Canada.         

“Trainers Choice is one of Canada's top sport medicine product suppliers,” said Kevin McCarthy, president and CEO of Coolcore. “Their established relationships with retailers, as well as with the Canadian Physiotherapy Association and the Canadian Athletic Trainer’s Association will be a tremendous asset in our upcoming product launch later this spring.”

Dr. Cool wraps can be used as a dry compression wrap to support and protect various body parts during activities, or wet and frozen to combine cold and compression to reduce swelling and speed recovery mid or post-activity.  The line consists of seven colors in three sizes – 3” x 25”, 4” x 50”, 6” x 50”. The key technology behind the wrap’s ability to stay cool longer is the patented, chemical-free Coolcore cooling fabric, which has earned the prestigious Hohenstein Institute’s “Innovative Technology” award. 

Trainers Choice will be the exclusive Dr. Cool and Coolcore Canadian Distributor servicing the general, drug and sporting goods markets. Rick Schaly, president of Trainers Choice said, “The Dr. Cool brand fits our philosophy of keeping people active in life, work or sport. This innovative product, featuring the patented Coolcore fabric technology, complements our existing offerings and we are excited about the opportunity to present Dr. Cool to our valued consumers throughout Canada.”

ABOUT DR. COOL

Dr. Cool is a sub brand of Coolcore, a New England-based material innovation company.  Dr. Cool brings innovation to the sports medicine industry with its Recovery-On-The-Go™ wraps. Powered by Coolcore’s patented chemical-free cooling material, Dr. Cool’s first product is the only item to combine ice and compression in one flexible fabric wrap.  For further info, please visit: http://www.drcoolrecovery.com and http://www.coolcore.com.

ABOUT TRAINER’S CHOICE

Trainers Choice is a supplier of premium supports, braces and health products to sporting good, drug, mass and food retailers throughout Canada. They are a proud supporter of the Canadian Athletic Therapists Association. Trainers Choice will be launching Dr. Cool and Coolcore products into the market place in 2014. For more information visit www.trainerschoice.ca or follow them on Twitter @trainerschoice.